Project / AI 4 vision
Client / SK broadband
Category / Set-top box
Date / 2024

AI 4 vision is an AI-powered set-top box designed for the Korean telecom company SK broadband. Featuring an integrated moving camera, it senses user gestures and their environments to provide immersive interactive content experiences.

The camera has been designed as the iconic character of the product, while the product’s overall minimal form feels like an elegant object that can live in harmony with the home environment. Typically, the camera stays retracted inside for complete privacy and peace of mind, with an aesthetically quiet presence. When the camera is activated by an interactive application, it reveals itself in a smooth motion, greeting the user in a bright and friendly way.

Core team

Director / Soohun Jung
Designer / Cheolsu Park, Kikang Kim, Anna Kim

Contributors

Rich Park, Byungwook Kang, Haechan Jeong, Nayoung Kim