Project / Laser FIT
Client / Voice caddie
Category / Golf laser rangefinder
Date / 2024

Laser FIT is a golf laser rangefinder designed for the golfing equipment specialist brand Voice Caddie. A laser rangefinder is a device that accurately measures the ball to pin distance using a high-performance laser sensor.

Going beyond a functional golf gear, Laser FIT has been designed to become a fashion expression with diverse range of colorways that can match the aesthetic style of younger golfers. The design has two distinct forms, where the cylinder viewfinder seemingly pierces through the body, creating a sense of performance and durability in an iconic form factor. By removing unnecessary elements, the overall product volume has been reduced into an easily pocketable compact size.

Core team

Creative director / Byungwook Kang
Designer / Jaewon Yeo, Kikang Kim

Contributors

Soohun Jung, Rich Park, Yejin shin